Santa Barbara has an undeniable effect on the senses that’s both singular and sublime. The natural beauty is immediate, and bordering on the supernatural. Soaring mountains cradle the cobalt Pacific in a rare, dramatic embrace. Yet on this golden crescent of coast, beauty is only the beginning. Here, rich culture and history blends effortlessly with modern cuisine and hip hospitality, as if at the hand of one of the region’s world-class vintners. At once bohemian and luxe, the locals’ welcoming spirit is warming beyond the unmatched Mediterranean climate. To travel the area is to immerse oneself deeply into a world that’s more than beautiful…it’s Santa Barbara.

Where other destinations have cuisine, Santa Barbara stands a James Beard Award-winning sommelier tableside to explain pairings with your urchin biryani. Where some escapes have outdoor activities, Santa Barbara invites you to kayak a national park marine sanctuary amongst a humpback whale migration. From the viniculturally adventurous Urban Wine Trail in downtown’s eclectic Funk Zone to the ethereal and historic Spanish Colonial Mission, this all-senses-go paradise gives you next-level reasons to return time and again.

More Resources

santabarbaraca.com

Santa Barbara

Fresh off the 101: The farmers’ market trail

By Don Sonderling
Living in California, we are blessed to be surrounded by an agricultural breadbasket that nourishes the nation. The Central Coast offers a gateway to this abundance, with more than 30 farmers’ markets. These markets are a haven of fresh, crisp, and healthy produce, cheeses, baked goods, seafood, and other delectable treats. As you embark on a journey along the Central Coast farmers’ market trail, take a deep breath; the air is infused with the sweet scent of flowers and summer stone fruits, a tantalizing invitation to stock up on our locally-grown apricots, peaches, plums, and more. Imagine the burst of flavor as you sink your teeth into that first succulent peach or apricot of summer!
Read More

Santa Barbara

Living la vida Lobero

Lobero Theatre celebrates over a century of the arts in the heart of Santa Barbara

By Mike Miller
Located in the heart of beautiful Santa Barbara, the Lobero Theatre holds a rich history as one of the oldest continuously operating theaters in the state of California. Initially built in 1873, the theater first served as a community center, hosting various events ranging from concerts to lectures. Over the years, it underwent renovations and expansions to accommodate the growing demand for live performances and a gathering place in the area. In 2024, it is celebrating dual birthdays — 
150 years since its founding, and 100 years in its current building.
Read More

Santa Barbara

Central Coast Swap Meets

Treasure Hunt

By Nicole Leonetti

Nipomo photos by Nicole Leonetti; all others submitted
Confession time: 
I recently attended my first-ever swap meet! I have always been a bit intimidated by this type of event; I wasn’t even certain how a swap meet or flea market worked. Luckily, I found a few experts who filled me in. Swap meets/flea markets — the terms are interchangeable — are places or events where you can buy or sell new and used goods. As it turns out, the Central Coast has several terrific options for these shopping experiences.
Read More

Santa Barbara

Roadtrip Romance

Exploring the Central Coast by Camper Van

Photos and story by Tracy Wilson
Cruising northbound on Highway 101, the Pacific Ocean stretches to the horizon where it meets a picture-perfect blue sky. The view is expansive through the windshield of the Winnebago Revel camper van, like the observation car on an Amtrak train. But this ride has no set schedule and the freedom to stop wherever and whenever we want to eat, sleep, and explore the Central Coast in comfort – and at a reasonable price.
Read More

Santa Barbara

Los Alamos Love

Get ready to fall for this quaint corner of

Santa Barbara County

By Nicole Leonetti
I know the term “hidden gem” is overused, but that’s what comes to mind when I think of Los Alamos. I fall deeper in love with it with every visit! The town is a beautiful blend of chill, easy living, with Wild West vibes.
Read More

Santa Barbara

The Grand Dame of State Street Turns 100

Santa Barbara’s Granada Theatre celebrates its centennial year

By Misty Hall
All photos courtesy Granada Theatre
For much of early adulthood, State Street in Santa Barbara was THE place to go. This was back in the early 2000s, when we spent long nights dancing in very cool clubs (and very short dresses). I remember that we almost always had to walk past the Granada Theatre to get back to the parking structure. It stood out to me because it was not only the tallest building in town, by far, but it also just felt … steeped in mystery, somehow. And history. What the heck went on in there? And would they ever actually reopen it?
Read More

X